2017 is set to be another exciting year for the ecommerce industry, but there are some major challenges for online retailers. If you want to develop a winning ecommerce marketing strategy, you’ll need to start planning now.
We’ve come up with 10 ecommerce trends to keep an eye on in 2017 into an infographic. Make sure to consider these important trends while creating your ecommerce marketing strategy for 2017.
2017 e-commerce trends summary
Trend 1: The end of Black Friday and Cyber Monday. These ecommerce powered shopping events are coming to an end in 2017.
Trend 2: Expect more personalized and dynamic shopping experience based on targeted advertising and shopper demographics.
Trend 3: Consumers will interact more and more with artificial intelligence (AI).
Trend 4: Big data and machine learning will begin to accurately predict customer’s next online purchase.
Trend 5: Online retailers must make the mobile experience as good as possible, and the mobile experience must exceed the desktop website experience.
Trend 6: Same day delivery is becoming the norm i.e. you must offer same day delivery to your customers.
Trend 7: Social selling is expected to explode in 2017.
Trend 8: SSL is not just an SEO ranking factor. Customer’s privacy and security are paramount and HTTPs is a must-have in 2017.
Trend 9: The omni-channel is here to stay.
Trend 10: Advertising ROI in 2017 will be best delivered using remarketing (aka retargeting).